Technical Marketing Manager, AppSec, Research and AI Security
New
T
Trail of BitsCybersecurity
United StatesFull-TimeManager
Salary130000 - 160000 USD per year
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Job Details
- Required Skills
- HubSpotGitHub
Requirements
- Marketing experience in AppSec, AI/ML Security, or Research & Engineering.
- Direct experience marketing or working in AppSec, AI/ML Security, or Research & Engineering, including knowledge of the landscape, key players, and technical conversations.
- Active public presence in security communities, demonstrated on X, LinkedIn, or Bluesky.
- Experience writing security-focused content for technical audiences, including security blogs, vulnerability research writeups, and tool documentation.
- Experience running demand generation campaigns that produced measurable pipeline outcomes at a security, blockchain, or developer tools company.
- Experience running social media as a primary channel in AppSec, AI/ML security, or developer security communities, with ownership of cadence, engagement, and audience growth.
- Technical fluency with GitHub, markdown, and tools like Claude Code.
- Experience setting up dashboards and reporting cadences that connect security marketing activity to pipeline outcomes.
- Hands-on experience with HubSpot or similar marketing automation, ideally at a security or developer tools company.
- Experience using AI tools to accelerate security content production, research, and campaign execution.
Responsibilities
- Track engineering output, tool releases, research papers, conference talks, and milestones to ensure coverage through blog posts, social threads, or newsletters.
- Work through the existing backlog of shipped tools and research that have not been publicly documented.
- Create case studies, briefs, blog drafts, and marketing assets for both technical and business audiences, actively participating in writing and production.
- Partner with Technical Editing on content pipelines, especially around report publications and blog production, and provide additional writing capacity.
- Own the content calendar across practices, coordinating publishing schedules for steady coverage.
- Own social media across X, LinkedIn, and Bluesky, maintaining consistent publishing, engaging with the community, and growing the audience.
- Manage Trail of Bits’ presence at industry events and relevant conferences, including pre-event promotion, on-site coordination, and post-event follow-up.
- Brief and prep engineers and leadership before external appearances.
- Plan and run multi-channel demand generation campaigns (social, email, webinars, conference activations) that drive pipeline.
- Collect and package customer proof points: testimonials, client logos, and case studies for sales and credibility.
- Provide sales enablement support: collateral, competitive intel, and prospect research.
- Improve existing baselines, track performance, and create a reporting rhythm for marketing effectiveness.
- Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes.
- Own marketing attribution, connecting campaign spend and activity to sourced and influenced pipeline.
- Gather market intelligence through customer conversations, competitor monitoring, and community engagement to inform service positioning.
- Keep tabs on shifts in AppSec, AI/ML Security, and R&E, and flag opportunities to the broader team.
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