ABM & Marketing Operations Manager
New
M
MachinifyHealthcare intelligence
Remote - USFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–6 years
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- 3–6 years in demand generation, marketing operations, or revenue marketing in a B2B SaaS environment
- Hands-on expertise in marketing automation platforms (HubSpot strongly preferred) — workflows, sequences, reporting, lifecycle stages, campaign objects, and integrations
- Working knowledge of Salesforce — campaign attribution, contact/opportunity tagging, and basic reporting
- Proven experience building and executing ABM programs
- Experience with multi-touch attribution, UTM architecture, and campaign measurement
- High operational discipline — you build clean, documented systems that other people can actually use
- Strong analytical skills, communication ability, and proven success partnering cross-functionally across Marketing, Sales, RevOps, and Finance
Responsibilities
- Partner with Sales to design and operationalize ABM programs at 1:1, 1:few, and 1:many levels
- Own account research, tiering, scoring, engagement tracking, and reporting for target account lists
- Build ABM email ops: segmented sequences, behavioral triggers, and handoff workflows
- Ensure ABM programs are measurable, repeatable, and directly tied to revenue goals
- Build and own all HubSpot infrastructure: email sequences, workflows, forms, campaign reporting, and assist in building lead generating landing pages
- Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior
- Own multi-touch attribution models accurate for long B2B sales cycles
- Establish and enforce campaign setup standards: naming conventions, UTM tracking architecture, data hygiene, and reporting consistency across all channels
- Ensure DMARC/SPF/DKIM compliance and CAN-SPAM standards on all email sends
- Create clear frameworks for channel performance, campaign effectiveness, and incremental pipeline and revenue impact
- Build and maintain executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and ROI
- Set up campaign infrastructure for all active demand gen initiatives and configure conversion tracking (GTM, pixel verification, form submissions, Salesforce sync)
- Own Google Analytics configuration, goal tracking, and cross-channel attribution reporting
View Full Description & ApplyYou'll be redirected to the employer's site
