Senior Manager, Marketing Operations
New
K
KarbonSaaS
Remote, United StatesFull-TimeManager
Salary160000 - 180000 USD per year
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Job Details
- Experience
- 8+ years of marketing operations experience, with at least 3 years in a senior role
- Required Skills
- Artificial IntelligenceSalesforceHubSpot
Requirements
- 8+ years of marketing operations experience
- At least 3 years in a senior role in a B2B SaaS environment
- Deep marketing automation platform expertise (Marketo, Pardot, HubSpot, Eloqua)
- Proven track record of building leak-proof lead management systems
- Strong CRM and Salesforce expertise
- Operational rigor with architectural thinking
- An AI-first operator
- Exceptional project management skills
- Proactive and tenacious
- Data-driven with strong analytical instincts
Responsibilities
- Own and operate Karbon’s marketing automation platform, including campaign execution infrastructure, lead scoring, nurture workflows, email deliverability, and compliance protocols
- Build and maintain a leak-proof lead generation system from first touch through sales handoff, with speed-to-lead SLAs measured in minutes
- Own webinar operations end to end, integrating webinar platforms, marketing automation, Salesforce, and the website
- Partner with the events team to own event lead capture operations, ensuring real-time sync into Salesforce and marketing automation
- Architect and enforce the MQL framework end to end: definitions, lifecycle stages, conversion criteria, and measurement infrastructure
- Own the marketing operations technology ecosystem, including marketing automation, conversational marketing and lead capture (Qualified), attribution tooling, and supporting integrations
- Build and maintain cross-platform automations that connect systems, eliminate manual handoffs, and accelerate workflows across the marketing stack
- Evaluate, implement, and rationalize marketing operations tools, identifying redundancies and integration gaps, actively applying AI
- Partner with the Salesforce administration team to ensure seamless data flow between marketing and sales systems
- Own and operationalize the marketing attribution framework that enables leadership to confidently prioritize spend across channels
- Build and enforce UTM parameter governance, campaign tracking taxonomy, and source/medium field architecture across all lead capture surfaces
- Deliver reporting that gives marketing and GTM leadership clear visibility into channel performance, campaign ROI, and funnel conversion by source
- Be the connective tissue between demand generation, the Salesforce team, the web team, strategic marketing, and Revenue Operations
- Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey across channels
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