Manager, Marketing Operations
New
A
AddeparFinTech
Remote, USAFull-TimeManager
Salary102000 - 160000 USD per year
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Job Details
- Experience
- 6 years related experience with a Bachelor's degree, or 4+ years with a Master's degree
- Required Skills
- AgileArtificial IntelligenceSalesforceDatabricks
Requirements
- Minimum 6 years of related experience with a Bachelor’s degree (or equivalent), or 4+ years of experience paired with a Master’s degree
- 4+ years of deep Marketo expertise, with a focus on advanced Salesforce integrations and the architecture of complex, multi-stage lead lifecycle workflows
- 2+ years of hands-on experience managing marketing data within Databricks (or similar database infrastructures)
- Proficient in building relational tables, designing performance dashboards, and deploying AI-driven workflows to automate insights
- 2+ years of experience leading hybrid or remote teams, with a track record of hiring, developing, and retaining "A-players"
- Proven success in scaling and optimizing lead management processes—including lifecycle stages, predictive scoring, automated routing, and CRO—all backed by rigorous performance metrics
- Deep understanding of the sales and marketing funnel, industry best practices, and the KPIs that drive B2B growth
- Extensive knowledge of Salesforce (SFDC) campaign hierarchies, complex attribution methodologies (First-Touch, Multi-Touch, U-Shaped), and executive-level dashboard builds
- Experience leading high-impact projects that bridge multiple teams and systems, ensuring technical alignment and seamless execution across the organization
- Exceptional interpersonal skills with the ability to "translate" complex technical infrastructure into strategic narratives that influence senior leadership and key stakeholders
Responsibilities
- Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of our marketing stack, acting as the "Technical Product Owner" for our tools.
- Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests, translating marketing requirements into robust technical specifications.
- Architect Complex Automations: Drive the implementation of sophisticated, AI-enhanced automation strategies.
- Data & AI Strategy: Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep-dive dashboards, and predictive AI workflows.
- Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle - from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization.
- Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer.
- Compliance & Governance: Act as the guardian of our data, ensuring all tools and processes exceed Infosec policies and global communication standards.
- Roadmap & Sprint Leadership: Drive the MarkOps roadmap using agile methodologies, leading sprint planning and participating in annual goal-setting.
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