Trail of Bits

👥 11-50SecurityNational SecurityCyber SecuritySoftware💼 Private Company
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Trail of Bits is a cybersecurity company founded in 2012 that specializes in securing high-profile organizations and devices. Combining advanced security research with an attacker's mindset, they provide security audits, consulting, and development services to reinforce code and reduce risks.

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📍 United States

🧭 Full-Time

💸 190000.0 - 240000.0 USD per year

🔍 Cybersecurity

  • 6+ years of experience, specifically in marketing cybersecurity consulting services.
  • Proven track record developing and executing successful marketing strategies for professional services organizations.
  • Deep expertise in the cybersecurity services landscape, including a demonstrated understanding of service delivery models, market trends, competitive dynamics, and buyer behaviors in security consulting.
  • Outstanding written and verbal communication skills, with the ability to translate complex technical security concepts into compelling narratives that resonate with C-level executives, technical leaders, and industry practitioners.
  • Extensive experience building and managing strategic partnerships with industry leaders, media outlets, and technology partners, resulting in measurable impact.
  • Develop and execute Trail of Bits’ comprehensive marketing strategy, overseeing all initiatives, including content, events, partnerships, and thought leadership.
  • Create and manage strategic marketing partnerships with industry players, media outlets, and industry influencers.
  • Direct the creation and execution of integrated marketing campaigns showcasing Trail of Bits’ expertise, including the development of service-specific one-pagers, technical deep-dives, capability briefs, ROI documentation, and service comparison sheets.
  • Establish marketing KPIs and reporting frameworks to measure campaign effectiveness, content management, lead generation, and ROI across all marketing initiatives.
  • Develop and execute quarterly marketing plans that align with business objectives, including content calendars, event strategies, and partnership initiatives that showcase Trail of Bits’ technical expertise and thought leadership.
  • Lead a small marketing team by setting clear objectives, managing workload prioritization, and ensuring alignment with company goals.

LeadershipBlockchainCybersecurityContent creationContent managementStrategic ManagementMarketingLead Generation

Posted 3 months ago
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