Director, Technical Marketing

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Requirements:

• 6+ years of experience, specifically in marketing cybersecurity consulting services.
• Proven track record developing and executing successful marketing strategies for professional services organizations.
• Deep expertise in the cybersecurity services landscape, including a demonstrated understanding of service delivery models, market trends, competitive dynamics, and buyer behaviors in security consulting.
• Outstanding written and verbal communication skills, with the ability to translate complex technical security concepts into compelling narratives.
• Extensive experience building and managing strategic partnerships with industry leaders, media outlets, and technology partners.

Responsibilities:

• Develop and execute Trail of Bits’ comprehensive marketing strategy, overseeing all initiatives, including content, events, partnerships, and thought leadership.
• Create and manage strategic marketing partnerships with industry players, media outlets, and industry influencers.
• Direct the creation and execution of integrated marketing campaigns showcasing Trail of Bits’ expertise, including the development of service-specific one-pagers, technical deep-dives, capability briefs, ROI documentation, and service comparison sheets.
• Establish marketing KPIs and reporting frameworks to measure campaign effectiveness, content management, lead generation, and ROI across all marketing initiatives.
• Develop and execute quarterly marketing plans that align with business objectives, including content calendars, event strategies, and partnership initiatives that showcase Trail of Bits’ technical expertise and thought leadership.
• Lead a small marketing team by setting clear objectives, managing workload prioritization, and ensuring alignment with company goals.