Events and Community Manager
New
P
Primer.ioFinTech
Remote - EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- CRM
Requirements
- 5+ years of experience in an events or field marketing role, ideally within a B2B SaaS or tech environment.
- Proven track record of owning both owned brand events and sponsored activations end-to-end.
- Commercially minded - you think in pipeline, not just headcount or attendee numbers.
- Creative with strong attention to detail; you care about the experience as much as the spreadsheet.
- Excellent cross-functional collaborator - comfortable working daily with Sales, Marketing, and Customer Success stakeholders.
- Strong project management skills; able to juggle multiple events at different stages simultaneously.
- Confident communicator who can influence internally and build relationships externally with vendors, venues, and partners.
- Data-driven - comfortable in CRM and marketing analytics tools to measure and report on impact.
Responsibilities
- Own the events calendar - Build and manage a full programme of owned brand events from concept to execution, ensuring every event ties to a clear commercial moment or customer milestone.
- Drive pipeline through events - Partner closely with Sales to design event experiences that generate new pipeline, accelerate deals, and deliver clean, well-qualified follow-up after every activation.
- Lead sponsored event strategy - Evaluate and own our presence at third-party events including branded-booths sponsorship with a clear ROI lens, briefing sales, managing logistics, and driving measurable lead capture and pipeline contribution.
- Retain and grow customers - Work hand-in-hand with Customer Success to build event experiences that deepen customer relationships, support retention, and create expansion opportunities.
- Turn customers into advocates - Build community and advocacy programmes that activate champions, surface speakers and case studies, and extend our reach through the people who already believe in us.
- Run on metrics - Define and own the numbers that matter: pipeline influenced, deals accelerated, retention impact, and customer NPS. Use the data to sharpen the programme and make the case for investment.
- Raise the creative bar - Bring genuine creative ownership to how Primer shows up, from the experience design to the brand expression, ensuring every event feels distinct and deliberate.
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