Senior Manager, Lifecycle Management
New
L
LimeMicromobility
London, United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- CRM
Requirements
- 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications
- Deep hands-on experience with Braze as a primary platform
- Strong experience with Liquid, segmentation, personalization, and automated journey design
- Strong understanding of event architecture and how behavioral data supports lifecycle campaigns
- Excellent writer and editor with strong brand and content instincts
- Data-driven and highly organized, with a strong testing mindset
- Comfortable working cross-functionally and influencing without formal authority
- Experience communicating to both B2B audiences and end users
Responsibilities
- Lead execution of lifecycle communications for Lime for Business across employer and employee audiences
- Partner with cross-functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments
- Help define and evolve the brand voice, messaging standards, and templates for Lime for Business
- Build and optimize employer communications, including product updates, status reports, invoices, key dates, and renewal-related messaging
- Build and optimize employee communications that drive awareness, activation, engagement, and repeat usage
- Execute campaigns in Braze, including segmentation, journey setup, personalization, QA, testing, and reporting
- Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications
- Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioral data
- Translate user behavior, eligibility logic, and program rules into clear lifecycle journeys and targeted campaigns
- Contribute to testing and measurement frameworks that improve performance over time
- Use modern AI tools to improve speed, insight, and quality across campaign development and execution
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