Senior Manager, Growth Marketing
New
E
EdSightsEdTech
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4-6+ years
- Required Skills
- Artificial IntelligenceSalesforceHubSpot
Requirements
- 4-6+ years of B2B demand generation experience
- Experience at a growth-stage SaaS company (preferred)
- Data-driven and operationally rigorous
- Proven track record of building and scaling campaigns that directly source pipeline and revenue
- Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
- Hands-on builder who thrives with ambiguity
- Proficiency with marketing automation systems (ideally HubSpot)
- Proficiency with CRM systems (ideally Salesforce)
- Actively uses AI tools
- Ability to work independently and thrive in a fast-paced, remote environment
Responsibilities
- Build and scale a multi-channel demand engine
- Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
- Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
- Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
- Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
- Oversee and optimize website performance, including conversion rates and qualified inbound traffic
- Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
- Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
- Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
- Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership
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