- Build and scale a multi-channel demand engine
- Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
- Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
- Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
- Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
- Oversee and optimize website performance, including conversion rates and qualified inbound traffic
- Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
- Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
- Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
- Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership
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