- Define and own the positioning and messaging for your product line(s).
- Lead launch planning for new features and product releases in partnership with Product and Growth Marketing.
- Perform ongoing competitive research and synthesize insights for GTM and Product teams.
- Serve as the primary marketing voice in product conversations to influence roadmap priorities.
- Develop integrated campaigns with Growth and Event Marketing to drive pipeline.
- Create content across channels such as blog posts, case studies, and conference presentations.
- Develop enablement materials for Sales and CX teams to ensure consistent messaging.
SaaS