- Manage the marketing technology stack including HubSpot and its integrations.
- Architect and maintain lead lifecycles, routing, and SLAs.
- Ensure data quality, enrichment, segmentation, and governance.
- Build and maintain full-funnel reporting, conversion analytics, and executive dashboards.
- Lead the migration from Salesforce to HubSpot and define the subsequent operating model.
- Collaborate with sales leadership to align on metrics, data definitions, and process improvements.
- Identify and implement automation and AI solutions to drive GTM efficiency.
SalesforceData analyticsHubSpot