- Partner with the VP Marketing to develop and execute integrated demand generation programs.
- Plan, execute, and optimize integrated marketing campaigns across multiple channels.
- Manage strategy and performance for paid, owned, and organic channels including paid search, social, email, and partner marketing.
- Develop and scale account-based marketing (ABM) programs to deepen engagement with target accounts.
- Improve website visitor engagement and conversion through A/B testing and user journey improvements.
- Develop and execute high-impact virtual and in-person events.
- Use data and experimentation to continuously improve campaign performance and marketing efficiency.
- Partner with Sales, Marketing Ops, Product, and Customer Success to ensure coordinated execution.
Project ManagementSalesforceHubSpot