- Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
- Develop quarterly plans aligned to revenue targets and pipeline goals.
- Set experimentation priorities and optimize channel mix and budget allocation based on performance.
- Lead paid acquisition programs in collaboration with our performance agency.
- Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
- Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
- Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
- Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
- Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.
- Own the marketing budget (excluding payroll) and manage vendor relationships.
- Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation.
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