Senior Marketing Manager: Growth & Demand Generation

ChartHopHR Technology Platform

Remote anywhere in the US between Eastern and Pacific time zones, Eastern, PacificFull-TimeSenior

Salary150000 - 180000 USD per year

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Job Details

Experience at an earlier-stage company where demand gen and growth were built
Comfortable architecting strategy and getting hands-on in execution, testing, and iteration
Enjoys collaborating cross-functionally, especially with Sales
Experience working on products with evolving and overlapping ICPs
Highly analytical, operationally strong, and motivated by measurable outcomes (pipeline, conversion, CAC/payback, win rates)
Thrives in a fast-moving environment with high ownership and a bias toward action

Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
Develop quarterly plans aligned to revenue targets and pipeline goals.
Set experimentation priorities and optimize channel mix and budget allocation based on performance.
Lead paid acquisition programs in collaboration with our performance agency.
Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.
Own the marketing budget (excluding payroll) and manage vendor relationships.
Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation.

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