Senior Marketing Campaign Manager - Demand Generation & Webinars
H
Horizon3 AICybersecurity SaaS
US, RemoteFull-TimeSenior
Salary150000 - 185000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of experience in B2B marketing, with a focus on campaign management and/or demand generation
- Proven experience planning and executing successful campaigns that drive measurable pipeline and revenue impact
- Hands-on experience managing campaigns in a project management system (e.g., Asana, Monday.com, Wrike, Jira, or similar)
- Strong background in webinar and virtual event management, ideally across multiple regions and time zones
- Familiarity with Salesforce
- Familiarity with a marketing automation platform (e.g., Pardot/Marketing Cloud, Marketo, HubSpot)
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and hit deadlines
- Comfortable working cross-functionally, balancing inputs from multiple stakeholders
- Strong written and verbal communication skills
- Experience working in cybersecurity or another highly technical B2B SaaS environment (preferred)
- Experience coordinating with global teams (AMER, EMEA, APJ) and adapting programs for regional needs (preferred)
- Familiarity with webinar platforms (e.g., Zoom, ON24, GoToWebinar, or similar) (preferred)
Responsibilities
- Partner with Demand Generation, Campaigns team, and Customer Marketing team to plan and execute integrated campaigns aligned to pipeline and revenue goals.
- Own end-to-end campaign project management: build plans, manage timelines, coordinate dependencies, and ensure deliverables and stakeholders stay on track.
- Coordinate cross-functional inputs from Product Marketing, Content, Field Marketing, SDR/BDR, and Sales.
- Translate campaign briefs and strategies into detailed project plans in a project management system.
- Ensure every campaign has clear goals, target audiences, offers, channels, and success metrics defined.
- Own planning and execution of webinars and virtual events across AMER, EMEA, and APJ.
- Manage all logistics with speakers, moderators, and partners for webinars.
- Collaborate with regional marketing and sales teams to localize webinar topics, timing, and promotion.
- Build and manage multi-channel campaign execution, including email, paid media, landing pages, social, and partner channels.
- Ensure campaigns are correctly built and tracked in project management tools, Salesforce campaigns, and marketing automation systems.
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