Senior Demand Generation Manager
AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WIFull-TimeSenior
Salary135000 USD per year
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Job Details
- Experience
- 5-7+ years
- Required Skills
- SalesforceA/B testing
Requirements
- 5-7+ years of B2B demand generation experience, preferably in SaaS
- Proven track record of building and scaling campaigns that directly source pipeline and revenue
- Proven experience building and running ABM programs, including target account selection, multi-channel orchestration, and account-level reporting
- Deep hands-on experience with Pardot (Account Engagement)
- Deep hands-on experience with Salesforce®
- Strong analytical skills; comfortable with funnel metrics, attribution models, and ROI analysis
- Proficiency using AI tools (Claude, ChatGPT, etc.) to support daily execution, plus a demonstrated eagerness to experiment and test
- Experience with A/B testing, lead scoring, and multi-touch nurture programs
- Excellent project management skills
- Experience in the Salesforce ecosystem or selling to Salesforce customers (Preferred)
- Familiarity with ABM platforms and tooling (e.g., Demandbase, 6sense, Terminus, RollWorks) (Preferred)
- Experience working closely with paid media (Google Ads, LinkedIn Ads) and optimizing across paid, organic, and ABM (Preferred)
- Experience partnering with Sales or Revenue Operations on GTM workflows and shared pipeline goals (Preferred)
Responsibilities
- Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels.
- Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team.
- Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages.
- Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity.
- Drive toward the Marketing team's target of sourced new revenue.
- Analyze campaign performance data to identify what's working and double down; quickly deprioritize what's not.
- Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences.
- Build and own Blackthorn's ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.
- Use Pardot and Salesforce® for campaign execution, lead management, scoring, attribution, and underlying automations.
- Partner with Sales on lead follow-up SLAs, feedback loops, campaign-to-close alignment, and ABM target account coordination.
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