Sr. Growth Marketing Manager
P
PepperDTC ecommerce
United StatesFull-TimeSenior
Salary130000 - 170000 USD per year
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Job Details
- Experience
- 5-8+ years
- Required Skills
- Microsoft Power BIGoogle Analytics
Requirements
- 5-8+ years of digital marketing experience at a high-growth DTC ecommerce brand
- Demonstrated success in profitably scaling new customer acquisition and LTV
- Prior marketing analytics experience a strong plus
- Proven track record in growth marketing
- Expertise in paid media platforms (hands on keyboard experience required)
- Experience with Meta, Tiktok, Google SEM/SEO, Youtube, OTT, display and programmatic
- Exceptionally analytical with expertise in Northbeam
- Expertise in Google Analytics
- Expertise in Google Tag Manager
- Expertise in Google Search Console
- Experience with AB testing platforms
- Experience with BI solutions such as Power BI
- Ability to set high level long-term strategic vision and distill it down into actionable priorities and trackable KPIs
- Strong self-starter with experience working with a remote staff and fast-paced environment
- Obsessed with the customer (both qualitative and quantitative); strong customer-first bias
- Demonstrates history of successful and on-time delivery of high impact, complex initiatives
Responsibilities
- Own the end to end paid media strategy across all channels (existing and emerging) to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
- Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
- Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
- Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization
- Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
- Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
- Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities
- Own weekly/monthly performance reporting and communicate insights to leadership
- Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
- Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities
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