Data Analyst - CRM & Marketing
New
R
robustaFMCG, Retail, Digital Marketing
MENA, GCC, Europe, the US, and CanadaContractMiddle
Salary not disclosed
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Job Details
- Experience
- 5–8 years
- Required Skills
- PythonSQLMicrosoft Power BIGoogle AnalyticsTableauMicrosoft ExcelGoogle SheetsR
Requirements
- Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or a related field
- Strong analytical thinking and problem-solving skills
- Ability to communicate complex insights to non-technical stakeholders
- Strong proficiency in SQL
- Advanced Excel / Google Sheets skills (pivot tables, data modeling)
- Experience with Power BI, Tableau, or Looker Studio
- Basic to intermediate knowledge of Python or R
- 5–8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments
- Strong understanding of consumer behavior, CRM, and marketing analytics
- Exposure to MENA markets
Responsibilities
- Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights
- Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)
- Translate complex data into clear, business-friendly insights for stakeholders
- Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)
- Analyze consumer journeys across channels such as WhatsApp, email, and web
- Identify opportunities for personalization and next-best-action strategies
- Measure performance of CRM and digital marketing campaigns
- Conduct A/B testing and provide data-driven recommendations for optimization
- Collaborate with media teams to assess campaign effectiveness and ROI
- Work closely with data engineering and tech teams to ensure data accuracy and consistency
- Support integration of multiple data sources (CDPs, CRM platforms, media platforms)
- Ensure proper data governance and compliance with privacy regulations
- Partner with internal teams and stakeholders to support business objectives
- Present insights and recommendations in a clear and compelling manner
- Contribute to strategic initiatives such as loyalty programs and digital transformation projects
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