- Gather and analyze business requirements for marketing automation and customer engagement initiatives.
- Translate business needs into scalable Salesforce Marketing Cloud solutions.
- Lead campaign planning, customer journey design, segmentation, and personalization strategies.
- Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including Email Studio, Automation Studio, Journey Builder, Contact Builder, Mobile Studio, Triggered Sends.
- Develop dynamic and personalized communications using AMPscript, SSJS, HTML/CSS, SQL.
- Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
- Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
- Execute and monitor email and multi-channel marketing campaigns.
- Analyze campaign performance metrics and recommend optimization strategies.
- Serve as the bridge between technical and business teams.
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