Marketing Analyst, PLG & Self-Serve Analytics
New
T
TwilioSoftware, SaaS
Remote - USFull-TimeMiddle
Salary96,640 - 142,000 USD per year
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Job Details
- Required Skills
- PythonSQLData engineeringSaaS
Requirements
- Fluency in SQL and Python.
- Experience with product-led growth metrics (activation, free-to-paid conversion).
- Experience in a usage-based SaaS environment.
- Ability to work with Large Language Models (LLMs).
- Analytical mindset with experience uncovering insights.
- Strategic thinking and proactive problem-solving.
- Bachelor's degree in a quantitative or business field, or equivalent experience.
Responsibilities
- Lead PLG analytics for self-service business (conversion, usage-based cohorting, experimentation).
- Translate business needs into technical solutions using Python and SQL.
- Collaborate with Marketing Data Engineering to scale pilots.
- Build relationships with sales and marketing leaders to identify growth experiments.
- Build feedback loops with sales teams to validate play effectiveness.
- Distill complex insights into clear communication for stakeholders.
- Build and maintain analytical toolkits, scoring models, and segmentation frameworks.
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