Principal Marketing Analyst
New
A
AlphaSenseMarket Intelligence
United States (Remote)Full-TimePrincipal
Salary116,000 - 140,000 USD per year
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Job Details
- Experience
- 8 years
- Required Skills
- SQLArtificial IntelligenceMicrosoft Power BITableauLooker
Requirements
- 8 years of experience in marketing analytics, business intelligence, or a related data-focused role.
- Master of data visualization with a strong portfolio of dashboards and reports created in tools like Tableau, Power BI, or Looker.
- Hands-on experience creating and managing data tables using SQL.
- Solid understanding of data warehousing principles.
- Experience in handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, Outreach.
- Experience leveraging AI to build agents, models, and automate analytical workflows.
- Proven ability to tackle ambiguous problems, identify new data opportunities, and drive analytical projects from conception to completion.
Responsibilities
- Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership.
- Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs.
- Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights.
- Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends.
- Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment.
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