- Develop and evolve the organic search strategy across traditional engines and AI-powered discovery platforms.
- Identify growth opportunities across technical, product-led, programmatic, content, international, and AI visibility.
- Partner with data teams to correlate search performance with activation, subscription, retention, and revenue.
- Build a culture of experimentation to test hypotheses and drive evidence-based decisions.
- Coach an SEO team and establish reporting and prioritization processes to increase execution speed.
- Lead the AI visibility strategy, experimenting with new approaches to enhance authority across LLM-powered platforms.
Data AnalysisAhrefs