- Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination.
- Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals.
- Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution.
- Support on the ground as needed for content creation, campaign shoots and experiential activations.
- Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness.
- Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity.
- Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative.
- Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches.
- Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize.
- Deliver customer insights through data, research, interviews, and surveys to inform strategies.
- Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities.
- Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals.
- Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns.