- Own the end to end paid media strategy across all channels (existing and emerging) to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
- Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
- Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
- Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization
- Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
- Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
- Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities
- Own weekly/monthly performance reporting and communicate insights to leadership
- Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
- Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities
Microsoft Power BIGoogle Analytics