- Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines.
- Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel.
- Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces.
- Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content.
- Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup.
- Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.