- Own the day-to-day execution of CRM programs across eDM campaigns, SMS, automated flows, and segmentation
- Build, optimise, and manage high-volume CRM delivery calendars across multiple client accounts
- Perform rigorous quality assurance and testing to ensure campaign accuracy and brand alignment
- Contribute to CRM strategy across lifecycle marketing, retention, audience segmentation logic, and program design
- Establish and execute testing roadmaps to drive continuous account optimisation
- Run reporting and performance analysis to translate data into actionable strategic recommendations for clients
- Manage deliverability, list health, suppression lists, and platform data hygiene
- Collaborate with account managers, copywriters, and designers to brief and assemble assets to specification
- Proactively audit accounts to identify missing opportunities and build complete marketing programs
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