Paid Social Marketer

3+ years experience managing paid social campaigns. Proficiency in social advertising platforms (e.g., Facebook Ads Manager). Strong analytical skills. Excellent copywriting and visual design skills. Knowledge of audience targeting and segmentation techniques. Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics). Ability to work during U.S. work hours (PT/ ET).

Craft paid social strategies aligned with business goals. Set up and manage campaigns across platforms like Facebook and TikTok. Strategically allocate budgets across social platforms. Create visually compelling ad creatives. Write persuasive ad copy. Conduct A/B tests on creative, copy, and targeting. Continuously monitor ad performance and make adjustments. Analyze campaign data to inform future strategies.