Paid Social Marketer

View full description

Requirements:

• 3+ years experience managing paid social campaigns.
• Proficiency in social advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent copywriting and visual design skills for ad creation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).

Responsibilities:

• Craft paid social strategies that align with business goals and target audience.
• Set up and manage campaigns across platforms like Facebook and TikTok.
• Strategically allocate budgets across various social platforms.
• Create visually compelling ad creatives, including images, videos, and carousel ads.
• Write persuasive ad copy that captures attention and drives conversions.
• Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations.
• Continuously monitor ad performance and make real-time adjustments to improve results.
• Analyze campaign data to uncover insights and trends that can inform future strategies.