Paid Social Marketer

G
GrowthPairMarketing
Philippines, PT, ETFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
English
Experience
3+ years
Required Skills
Data AnalysisGraphic DesignGoogle AnalyticsA/B testing

Requirements

  • 3+ years experience managing paid social campaigns.
  • Proficiency in social advertising platforms (e.g., Facebook Ads Manager).
  • Strong analytical skills.
  • Excellent copywriting and visual design skills.
  • Knowledge of audience targeting and segmentation techniques.
  • Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
  • Ability to work during U.S. work hours (PT/ ET).

Responsibilities

  • Craft paid social strategies aligned with business goals.
  • Set up and manage campaigns across platforms like Facebook and TikTok.
  • Strategically allocate budgets across social platforms.
  • Create visually compelling ad creatives.
  • Write persuasive ad copy.
  • Conduct A/B tests on creative, copy, and targeting.
  • Continuously monitor ad performance and make adjustments.
  • Analyze campaign data to inform future strategies.
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