Paid Search Marketer

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Requirements:

• 3+ years of experience managing paid search campaigns.
• Deep understanding of paid search platforms, including Google Ads and Bing Ads.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent copywriting and visual design skills for ad creation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).

Responsibilities:

• Develop and implement paid search campaigns that align with business goals.
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy.
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads.
• Craft compelling ad copy designed to drive clicks and conversions.
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports and provide actionable insights for campaign optimization.
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages.