Paid Search Marketer
Company:GrowthPair
Location:Philippines, PT, ET
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsDigital MarketingA/B testing
Requirements:
3+ years of experience managing paid search campaigns. Deep understanding of paid search platforms, including Google Ads and Bing Ads. Strong analytical skills for data interpretation. Excellent copywriting and visual design skills for ad creation. Knowledge of audience targeting and segmentation techniques. Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics). Ability to work during U.S. work hours (PT/ ET).
Responsibilities:
Develop and implement paid search campaigns aligned with business goals. Conduct keyword research and competitive analysis. Set up, monitor, and optimize campaigns on Google Ads and Bing Ads. Craft compelling ad copy for clicks and conversions. Manage daily and monthly advertising budgets for ROI and cost efficiency. Prepare performance reports and provide insights. Implement A/B testing for ad copy, targeting, and landing pages.
