PPC Senior Specialist Paid Search (Google Ads)
Company:TA Monroe
Location:Worldwide, EST, PST
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Project ManagementData AnalysisGoogle AnalyticsMicrosoft ExcelReportingBudgetingMarket ResearchA/B testing
Requirements:
6+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS Experience with A/B and multivariate experiments Proven interest in data-driven problem solving Proficiency in Spreadsheets, Google docs and Slides Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools Upper Intermediate English (minimum)
Responsibilities:
Market/Competitor research Setting paid media goals & KPIs Creating & Implementing a Full Funnel Strategy Creating & setting up paid media ad campaigns Monitoring and Optimising paid media campaigns including budgets Analytics: Reviewing & reporting campaign KPIs Provide inputs on creative copy and graphical ad templates Keep pace with paid media industry trends and developments Communicate to team and management on project development, timelines, results Work closely with the other team members to meet client goals
