Senior Lifecycle Marketing Manager - Public Groups, Spaces
E
EngineFinTech, Travel
USAFull-TimeSenior
Salary140000 - 180000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- SQLSalesforceSnowflakeGoogle AnalyticsLooker
Requirements
- 3+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
- Strong analytical skills with experience using Looker, Snowflake, or similar tools.
- Comfortable with SQL for audience segmentation and analysis.
- Exceptional copywriting skills for emails, in-product messages, and user-facing content.
- Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics.
- Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
- Track record of building and running structured A/B tests, analyzing results, and iterating based on data.
- Deep understanding of user intent and behavior.
- B2B SaaS or marketplace experience (preferred).
- Experience with early-stage or 0-1 product launches (preferred).
- Background in travel, fintech, or marketplaces (preferred).
- SQL proficiency for custom audience building (preferred).
Responsibilities
- Build and optimize lifecycle marketing programs across email, SMS, push, and in-app surfaces for Engine's emerging products.
- Drive product adoption, feature engagement, long-term retention, and cross-sell into adjacent Engine products.
- Establish the playbook for how Engine communicates with users across multiple product experiences.
- Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub.
- Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption.
- Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies.
- Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance.
- Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce.
- Analyze cohort behavior, identify drop-off points, and translate data into actionable insights.
- Write compelling, on-brand emails and in-product messages that drive action.
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