- Own the entire post-enrollment lifecycle including retention and LTV
- Develop end-to-end lifecycle strategy across email, SMS, and customer education
- Build and manage flows in Customer.io
- Write customer-facing copy and educational content
- Design and launch triggered journeys based on behavior and real-time data
- Own sender reputation, IP warming, and domain health
- Launch and scale winback campaigns (600K+ database)
- Rebuild third-party offer monetization program
- Define lifecycle KPIs (retention, LTV, recovery rates)
- Analyze cohort performance and identify intervention points
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