- Contribute to building a data-driven content strategy aligned to business and pipeline goals
- Identify growth opportunities based on competitive analysis and performance data
- Ensure content supports the full funnel — from awareness to conversion
- Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices
- Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion
- Translate analytics into clear recommendations and strategic pivots
- Partner with marketing ops and demand gen to connect content performance to pipeline impact
- Continuously optimize content investments based on ROI and growth opportunity
- Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking
- Provide clear feedback, editorial direction, and professional development support
- Raise the bar for quality, clarity, and differentiation across all content
- Build scalable processes that improve consistency, speed, and impact
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