Senior Manager, Content Marketing
New
K
Kaseya CareersIT infrastructure and security management solutions
[Remote/Canada or US]Full-TimeManager
Salary100000 - 115000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- 7+ years of experience in content marketing
- Experience in B2B or SaaS
- Deep expertise in SEO strategy and content optimization
- Strong analytical skills
- Comfort working with marketing performance data
- Proven experience mentoring or managing writers
- Exceptional writing and editing skills
- Strategic mindset
- Operational discipline
- Experience using Google Analytics
- Experience using SEMRush
- Experience using AHREFS
Responsibilities
- Contribute to building a data-driven content strategy aligned to business and pipeline goals
- Identify growth opportunities based on competitive analysis and performance data
- Ensure content supports the full funnel — from awareness to conversion
- Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices
- Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion
- Translate analytics into clear recommendations and strategic pivots
- Partner with marketing ops and demand gen to connect content performance to pipeline impact
- Continuously optimize content investments based on ROI and growth opportunity
- Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking
- Provide clear feedback, editorial direction, and professional development support
- Raise the bar for quality, clarity, and differentiation across all content
- Build scalable processes that improve consistency, speed, and impact
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