Senior Manager, Lifecycle Marketing - Retention Focus
T
The Credit ProsFintech
United States, ESTFull-TimeManager
Salary110000 - 135000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SnowflakeWordPress
Requirements
- 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
- Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
- Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
- Experience owning lifecycle as a single operator
- Strong analytical skills
- Demonstrated success reducing early-stage churn (first 90–120 days)
- Experience in fintech, financial services, health, telecom, or similar industries
- Experience with event-triggered messaging
- Winback/reactivation experience with large datasets (100K+ users)
- Strong writing ability (or effective use of AI tools for content creation)
- Proficiency with Customer.io (Email & Automation)
- Proficiency with Volt (SMS)
- Proficiency with ThoughtSpot, Snowflake (Analytics)
- Proficiency with VWO (Testing)
- Proficiency with WordPress (CMS)
- Proficiency with N8N (Automation)
Responsibilities
- Own the entire post-enrollment lifecycle including retention and LTV
- Develop end-to-end lifecycle strategy across email, SMS, and customer education
- Build and manage flows in Customer.io
- Write customer-facing copy and educational content
- Design and launch triggered journeys based on behavior and real-time data
- Own sender reputation, IP warming, and domain health
- Launch and scale winback campaigns (600K+ database)
- Rebuild third-party offer monetization program
- Define lifecycle KPIs (retention, LTV, recovery rates)
- Analyze cohort performance and identify intervention points
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