- Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth.
- Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences.
- Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on shared metrics (MQLs, SQLs, pipeline contribution, win rates).
- Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership.
- Direct creative and design work, such as presentations, landing pages, and campaign assets, using tools like Canva, Adobe Creative Suite, or Figma.
- Build a disciplined marketing calendar and manage CRM segmentation, campaign automation, and reporting.
- Stay ahead of emerging marketing technology and platforms, including AI tools, to improve results.
Adobe Creative SuiteFigmaSEO+3 more