- Create, manage, and optimize paid media campaigns for legal industry clients on Google, Bing, Meta, and other networks.
- Monitor campaign pacing to prevent under or over-delivery of ad spend.
- Report performance metrics and provide strategy recommendations to stakeholders.
- Conduct competitive research to position clients ahead of competitors.
- Perform keyword research and develop ad copy to support campaign objectives.
- Collaborate with internal teams on innovative campaign strategies.
- Provide support to the Paid Media Director with daily management and ad hoc projects.