7 years in digital marketing roles (web, SEO/SEM, digital ads, email, webinars/events) 2 years of experience in a team or project leadership capacity Bachelor’s degree in Marketing, Digital Media, Life Sciences, or related field Demonstrated mastery of digital marketing across web/UX, SEO, SEM, digital display, and paid social Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology Track record managing and optimizing digital advertising budgets (> $500K/year preferred) Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows Expert project and vendor management Excellent collaboration and communication skills