Content Lead, Customer Advocacy

Strong experience in content strategy, customer storytelling, advocacy, or community-focused marketing within B2B or SaaS environments. Exceptional editorial judgment to uncover compelling narratives. Proven ability to build programs, systems, and processes from scratch. Comfort interviewing customers, synthesizing feedback, and managing relationships ethically. Experience experimenting with new media formats. Strong cross-functional collaboration skills and high autonomy. Analytical mindset for tracking impact and sentiment.

Reimagine and lead the end-to-end customer storytelling strategy. Elevate customer case studies with operational depth, narrative quality, and clear distribution strategies. Build and operate a scalable, ethical customer advocacy and reference program. Design systems to capture, organize, and amplify organic customer sentiment. Develop inventive, culturally resonant content formats. Enable internal teams to contribute to user-generated content. Collaborate cross-functionally to ensure customer insights inform initiatives.