Director, Customer Advocacy

8–12+ years of experience in customer advocacy, customer marketing, community programs, or product marketing within a B2B IT/ Security SaaS or technology environment. Proven success building or scaling advocacy programs. Hands-on experience implementing and driving adoption of customer advocacy or reference management tools. Demonstrated ability to develop compelling customer stories across multiple formats. Experience recruiting, coaching, and enabling customer speakers. Strong event or program management skills. Track record of designing and operating recognition programs. Data-driven mindset with experience defining program KPIs, measuring advocacy-driven influence, and optimizing programs. Highly cross-functional collaborator. Exceptional storytelling and communication skills. Experience managing direct reports.

Build, scale, and operationalize CAB and TAC programs. Design and execute strategies to increase advocacy coverage in key accounts. Facilitate executive, technical, and champion engagement. Set adoption KPIs and embed references into sales motions. Lead the implementation and adoption of a reference management tool. Build marquee brand videos showcasing the Art of the Possible with customers. Identify and fill gaps in customer storytelling. Own and scale Cribl’s MVP program (GoatChainz). Lead the CriblCon CFP process end-to-end. Develop and operationalize Cribl’s customer and community recognition programs. Define and track metrics for advocacy influence, reference coverage, and program impact. Directly manage and develop one employee. Influence cross-functionally cascading customer evidence.