5+ years of experience in B2B marketing within a technology, software, or ecommerce organization Demonstrated experience identifying and developing client stories Proven track record collaborating with Sales and Client Success to drive measurable business outcomes Experience supporting or integrating client advocates into industry events and field programs Strong understanding of core marketing and pipeline metrics Hands-on experience with CRM and marketing tools, such as UserEvidence, Salesforce, Marketo Excellent project management, communication, and organizational skills Demonstrated ability to build relationships with senior stakeholders Proven experience designing, launching and/or operating a Client Advisory Board (CAB)