VP of Marketing
Company:Fitt Talent Partners
Location:US
Languages:English
Seniority level:Vp, 6-12+ years
Experience:6-12+ years
Skills:
LeadershipData AnalysisProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipOperations ManagementProduct DevelopmentStrategyBusiness OperationsFinancial ManagementMicrosoft ExcelSEOAgile methodologiesRESTful APIsAnalytical SkillsCollaborationProblem SolvingMentoringNegotiationWritten communicationMarketingTeam managementStakeholder managementLead GenerationDigital MarketingFinancial analysisData modelingA/B testingRelationship buildingProblem-solving skillsTeamworkResearchFluency in EnglishNegotiation skillsVerbal communicationReportingBudgetingStrong communication skillsCross-functional collaborationMarket ResearchStrategic thinkingProcess improvementResearch skillsCRMAnalytical thinkingData analytics
Requirements:
6-12+ years of marketing experience, with 3-5 in senior leadership Proven experience launching and scaling a DTC hardware or wellness brand Strong analytical skills and fluency with marketing data platforms Experience managing creative teams, agencies, and cross-functional workflows Strong narrative and communication abilities Comfort operating in fast-moving, ambiguous startup environments
Responsibilities:
Build end-to-end launch strategy Define positioning, messaging, and funnel architecture Own paid channels and performance funnels Develop dashboards and KPIs for performance tracking Architect customer journey and optimize CRM programs Build creator, affiliate, and PR engine Own website performance as a revenue engine
