Sr. Manager, Digital Strategy

6+ years of experience in SEO and/or digital strategy 3+ years of leading digital strategy for enterprise clients, preferably in healthcare or medical device industries Proven expertise in international and multi-language SEO Exceptional strategic thinking and analytical skills Executive presence with ability to articulate business value of strategic initiatives Deep expertise in search engine optimization, content strategy, and user experience Strong technical SEO proficiency Experience implementing schema markup and conducting technical SEO audits Proficiency with Google Analytics, Google Search Console, enterprise SEO tools, and keyword research platforms Experience with AI optimization and content strategy, including experimenting with AI tools and basic understanding of LLMs Understanding of CRO principles and UX optimization Experience supporting performance marketing initiatives Experience managing client engagements of $500K+ in value Strong leadership abilities, including mentoring team members Outstanding relationship-building skills Proven ability to independently manage strategic client relationships and lead executive-level conversations Track record of managing multiple concurrent client workstreams effectively Ability to balance high-level strategic thinking with attention to detail Excellent communication and presentation skills Agency experience is required

Lead and oversee a portfolio of enterprise healthcare client retainers and projects Develop and implement data-driven strategic initiatives Create integrated digital strategies aligning organic search with paid media Manage strategic initiatives across international markets Lead AI monitoring and optimization efforts Mentor colleagues through training and knowledge sharing Conduct comprehensive competitor analysis Create localized keyword research and content roadmaps Develop and support content strategies for Organic Search Collaborate with Digital Advertising team on integrated strategies Identify and lead user testing opportunities Create strategic narratives and articulate business value in client presentations Use qualitative and quantitative data for strategic recommendations Lead weekly client calls and manage stakeholder relationships Research and stay up-to-date on SEO, international search, AI optimization, and content strategy trends Demonstrate thought leadership through content creation, training, and public speaking Produce strategic deliverables and oversee tactical website initiatives Implement schema markup strategies and provide technical guidance Perform technical SEO monitoring and optimization Deliver weekly performance updates and monthly comprehensive reports Ensure tactics are executed correctly