- Lead and inspire the product marketing function with 3 direct reports, fostering collaboration, innovation, and a shared commitment to achieving business objectives.
- Own the positioning and messaging architecture for the full portfolio.
- Own launch strategy and end to end launch execution in collaboration with Product Management, Corporate Marketing, and Operations.
- Empower the sales and partner ecosystem with clear, persuasive tools and training that communicate ExtraHop’s value proposition and drive revenue growth.
- Develop impactful sales collateral, presentations, playbooks and product demonstrations tailored to resonate with enterprise customers.
- Create high-quality, engaging content that drives thought leadership, customer engagement, and demand generation, including white papers, blogs, case studies, webinars, and more.
- Conduct comprehensive market research and competitive analysis to uncover trends, buyer needs, and market opportunities.
- Work closely with the broader marketing team to design and execute integrated marketing campaigns.
- Serve as a trusted advisor and spokesperson for ExtraHop to executive meetings, customer engagements, and industry events.
Project ManagementCybersecuritySaaS