Senior Director of Paid Social Growth

Bachelor’s or Master’s degree in Marketing, Business, or a related field. 10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms. Proven track record of managing large budgets and delivering against growth, CAC, and LTV goals. Experience building, leading, and mentoring high-performing teams. Exceptional collaboration skills, especially with Creative, Finance, Product, and Data Science. Fluency with marketing analytics, incrementality testing, MMM, attribution, and experimentation frameworks. Experience in DTC, emerging markets, or subscription models is a strong plus. Passion for mental health and expanding access to care.

Own end-to-end paid social growth strategy and execution across global markets. Develop a full-funnel approach balancing CAC efficiency, incremental reach, and brand lift. Define and evolve the channel roadmap, long-term forecasting, and marginal return investment strategy. Evaluate and scale new platforms, formats, and technologies. Co-own creative strategy for paid social, partnering with Brand and Creative. Build a high-velocity creative iteration engine using data for insights and experimentation. Lead the creation of a Paid Social Creative Lab for systematic testing. Translate insights into actionable creative direction. Architect the paid social experimentation engine, including audience, creative, and format testing. Partner with Data Science and Analytics on incrementality testing, MMM, and attribution. Establish learning agendas to scale institutional knowledge. Drive a culture of scientific rigor using data. Lead, mentor, and grow a high-performing team of paid social experts. Create scalable workflows, best practices, and operational excellence. Collaborate with regional teams for localized strategies. Partner with senior leadership to set growth targets and inform planning. Own a large-scale paid social budget, responsible for CAC, LTV, ROI, and payback windows. Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits. Provide transparent, data-backed investment recommendations.