Senior Director of Digital Marketing & Sourcing

7-10+ years in marketing 4+ years leading digital marketing strategy and execution Proven ability to run full-funnel acquisition campaigns Expertise in paid media (Meta, Google Ads, TikTok, Indeed) Experience building and managing influencer or ambassador programs Proficiency with marketing automation, CRM systems Strong writing and storytelling skills Experience managing website content, SEO, and analytics Highly organized, self-directed, and comfortable owning strategy and execution Strong cross functional collaboration and communication skills Demonstrated project management and execution skills Ability to apply an equity lens to marketing decisions Comfort using AI-enabled marketing tools (experience helpful but not required)

Design, execute, and optimize applicant acquisition campaigns across paid and organic channels. Own paid media campaigns on Meta, Google Ads, TikTok, and LinkedIn. Translate Propel’s brand voice into authentic short-form content for Gen Z audiences. Brief and manage creative talent to produce high-quality campaign assets. Track performance, model attribution, and optimize campaigns. Partner with the Workforce Partnerships team to develop employer marketing strategies. Build website landing pages and content that drive inbound leads. Own website content strategy, updates, and SEO optimization. Manage marketing automation and CRM tools to nurture leads and optimize applicant journeys. Collect and manage fellow, employer, and alumni testimonials. Oversee all social media channels end-to-end. Partner closely with Program, Workforce Partnerships, Tech, and Talent Acq teams.