Product Marketing Manager

Bachelor's degree required. 5-7+ years of experience in Product Marketing, preferably in a B2B SaaS or technically oriented environment. Health tech experience preferable. Experience with demo projects and RFP collaboration a plus. Demonstrated strength in product strategy. Exceptional written communication skills. Experience managing technical sales collateral. Highly collaborative style with proven success working closely with Product Management, Sales, and Executive teams. Ability to lean into innovation and undefined spaces. Undeterred by ambiguity and change.

Own strategy for positioning the AvaSure platform, including messaging and target audience definition. Act as a strategic partner to Product Management and NPL stakeholders. Act as the ‘product manager’ of the demo tool used by the GTM team. Support GTM training efforts for products, messages, and marketing materials. Define and refine the core product narrative, value proposition, and competitive positioning. Create strategic and technical content across the buyer journey. Lead the creation of all marketing assets and internal documentation for product launches. Serve as an excellent communicator and collaborator for internal stakeholders.