Product Marketing Manager

Bachelor's degree required. 5-7+ years of experience in Product Marketing, preferably in a B2B SaaS or technically oriented environment. Health tech experience preferable. Experience with demo projects and RFP collaboration a plus.

Own the strategy for positioning the AvaSure platform, including messaging, target audience, and competitive positioning. Act as a strategic partner to Product Management and NPL stakeholders, influencing product roadmap alignment and market needs. Act as the ‘product manager’ of the demo tool, liaising with the software partner and planning enhancements. Support GTM training efforts for products, messages, marketing materials, and tools. Define and refine core product narrative, value proposition, and competitive positioning. Create strategic and technical content across the buyer journey, including sales tools, white papers, eBooks, case studies, website copy, and blog posts. Lead the creation of all marketing assets and internal documentation for product launches. Serve as an excellent communicator and collaborator for product updates, strategy shifts, and market wins.