Lead Generation Specialist (Outbound & HubSpot)

Experience with Apollo, HubSpot, and LinkedIn Sales Navigator Proven experience in B2B lead generation, preferably outbound-focused Strong cold email and LinkedIn outreach skills Experience defining ICPs and building prospect lists Hands-on experience using HubSpot Marketing Hub Solid understanding of lead funnels Data-driven mindset with the ability to optimize based on results High ownership, execution-focused, and comfortable with KPIs Experience contributing to growth or outbound playbooks Market Automation Connectivity Experience At least 3 hours of overlap with Pacific Time (US) Reliable high-speed internet connection (minimum 50 Mbps) Backup internet connection available Computer capable of running analytics tools Strong written communication skills for async collaboration

Build and refine ICPs and buyer personas Research and build targeted B2B prospect lists Execute cold email and LinkedIn outreach campaigns Write and test outbound messaging, subject lines, and CTAs Run A/B tests to improve reply rate and meeting bookings Develop repeatable outbound playbooks Deliver sales-ready SQLs with clear context Work with SEO and design teams to improve landing page conversion Optimize HubSpot forms, UTMs, and lead attribution Improve lead capture quality from inbound traffic Manage HubSpot lists, segmentation, and lifecycle stages Set up basic HubSpot workflows for lead routing and nurturing Track MQL → SQL → meeting performance through dashboards Maintain CRM hygiene Ensure clean and consistent lead handoff to Sales Collect feedback on lead quality and optimize targeting