Google Ads Specialist (008-00480)

3-5+ years of hands-on experience managing Google Ads campaigns Experience managing Meta campaigns (Facebook & Instagram Ads) is preferred Strong understanding of PPC strategies, bidding, budgeting, and optimisation techniques Proficiency in Google Analytics, Google Tag Manager, and other ad tracking/reporting tools Ability to analyse data and provide actionable insights Excellent written and verbal communication skills Highly organised with the ability to manage multiple campaigns and clients Self-starter with minimal supervision required

Plan, execute, and manage Google Ads campaigns end-to-end Assist with ad copy, visual assets, and attention to detail Experience working with Google grants Drive campaigns across b2b, b2c and e-comm Support Meta campaigns (Facebook & Instagram) (nice to have) Conduct keyword research, competitor analysis, and audience segmentation Monitor and optimize campaigns for performance Create, test, and optimize ad copy, creatives, and landing pages Experience with Google Tag Manager for conversion tracking Generate performance reports with actionable insights Communicate confidently with clients Stay updated on digital advertising trends Collaborate with internal teams