Life Cycle & HubSpot Marketing Manager

6+ years of experience in email marketing, marketing automation, or CRM operations Bachelor’s degree required Hands-on experience managing HubSpot Marketing Hub (or comparable) at an admin or power-user level Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design Demonstrated success improving conversion rates or pipeline through email and automation Ability to build, analyze, and interpret dashboards and translate insights into recommendations Experience collaborating closely with content, development/web teams, and operations Knowledge of email deliverability best practices and compliance requirements High level knowledge and experience with Microsoft Suite, Adobe, and Zoom Conferencing Technology Strategic thinker with strong systems/process orientation Ability to translate marketing goals into structured nurture journeys and automated workflows Strong attention to detail and commitment to data accuracy Excellent communication skills and comfort working cross-functionally with non-technical stakeholders Analytical mindset with the ability to interpret performance data and make optimization recommendations Proactive, self-directed, and able to manage multiple programs simultaneously Comfortable working in a dynamic, fast-moving environment

Own full life cycle marketing strategy Design and maintain segmented nurture sequences and workflows Serve as primary marketing owner of HubSpot Align lead routing logic with Intake/Operations and Sales/Legal Plan and execute email campaigns and automated flows Monitor email deliverability and compliance Define tracking and data requirements for lifecycle reporting Build and maintain HubSpot dashboards for performance analysis Collaborate with Content Marketing, Growth Marketing, and SEO teams Work closely with Intake/Operations to ensure CRM automations align with workflows