Senior Performance Marketing Manager

Strong command of attribution tools like web pixels, conversion APIs, GTM implementation, server side tracking, pattern matching, and multi-touch funnels 6+ years of hands-on experience managing paid user acquisition in the U.S. market for B2B companies including Account based Marketing advertising Demonstrated success operating in high-volume, data-driven environments Designing ads across the customer lifecycle A/B testing experience across creatives, CRO, messaging, funnel stages Strong analytical and Excel/Sheets skills; comfortable reading dashboards SQL knowledge for deeper analysis Experience managing $500k+ / month budgets across multiple platforms Familiarity with creative pipelines: UGC, influencer amplification Deep experience with HubSpot marketing automation and CRM Strong strategic and analytical mindset Excellent communication and cross-functional collaboration Fast execution and ability to operate under pressure Creative thinker with a constant desire to test new formats, betas, and channels

Own full customer lifecycle paid media campaigns across new business, expansion, cross-sell, up-sell and reactivation performance Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency Build full-funnel paid media strategies Experiment with emerging channels such as Reddit, YouTube and TikTok Build, manage, and optimize paid search and paid social campaigns Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues Develop channel strategies aligned to quarterly and annual revenue goals Manage pacing, forecasting, and performance reporting across all platforms Own paid media contribution to pipeline, ARR, and CAC payback period Design and execute account-based ad programs targeting named accounts Partner with Sales and RevOps to align on target accounts, ICPs, personas, and sales stages Build multi-touch, multi-channel ABM paid media campaigns Optimize messaging, creative, and landing pages by account tier, persona, and funnel stage Use AI to continuously test keywords, audiences, bidding strategies, creatives, landing pages, and offers Experiment with freemium offerings and PLG motions Develop creative testing frameworks using AI for UGC, influencers, short-form videos, static, native formats Analyze performance using attribution, funnel conversion metrics, and cohort analysis Track qualified pipeline, ARR, CAC payback, LTV:CAC, and forecast accuracy Translate data into clear insights and recommendations for leadership Establish best practices for scaling what works and cutting underperforming spend Report results and insights at both tactical and executive levels Work closely with Content, Product Marketing, and Design to develop high-impact ad creative and messaging Partner with Marketing Ops on tracking, attribution, CRM integration, and audience syncing Align with Sales and Customer Success teams on campaign timing, account prioritization, and pipeline outcomes