Own and optimize the front-end experience of the product, with a focus on increasing conversion rates and user engagement. Drive improvements in user onboarding and application flows, ensuring the best possible experience for customers. Analyze user feedback and data to make informed decisions that enhance product performance and drive higher conversion. Collaborate with cross-functional teams to ensure alignment between business needs, user expectations, and product goals. Develop and implement initiatives to improve customer acquisition and retention, focusing on organic growth and return on spend. Build a cohesive strategy to optimize the B2B2C product journey, maximizing the effectiveness of both business and consumer touchpoints. Partner with other Product Managers and engineering teams to develop a compelling vision, strategy, and roadmap. Work with product and engineering to clarify, triage, and prioritize bugs. Assess risk and come up with well thought out solutions to eliminate any roadblocks for the team in accomplishing tasks on the product roadmap. Maintain a habit of using AI tools to think, build, and ship faster—it's your default, not an afterthought.