VP of Growth & Buyer Experience

10+ years of experience in SEO, product, or growth roles 7+ years of management experience leading product and SEO/GEO teams Proven ability to deliver results in fast-paced marketplace environments Experience in building owned audiences in a marketplace environment Expertise in both traditional SEO and AI-driven discovery (GEO, AI Overviews, generative search) Strong analytical skills with experience using data, experimentation, and A/B testing Exceptional communication skills with the ability to influence at the executive level Entrepreneurial mindset

Define and execute SEO and Generative Engine Optimization (GEO) strategy Own strategy and execution for buyer acquisition and engagement Lead a globally distributed SEO/GEO organization Anticipate and strategize for AI-driven search shifts Drive performance against KPIs including traffic growth and citation leadership Represent G2 as a thought leader in SEO/GEO Collaborate with engineering, design, content, and data science teams