VP of Growth

7–10+ years leading growth at a high-velocity DTC brand Proven ownership of $20M+ annual acquisition budgets Deep expertise across Meta, Google, YouTube, and emerging channels Strong analytics fluency: forecasting, incrementality, MMM, attribution Track record hitting customer + margin targets at scale Experience building cross-functional growth operating systems Ability to translate performance insights into clear creative direction Strong financial acumen and partnership with Finance on pacing & CM Leadership experience managing multi-disciplinary growth teams Brings calm, clarity, and senior judgment in high-speed environments

Own weekly, monthly, and quarterly pacing for new customer acquisition. Manage dynamic forecasts balancing spend, CAC, and margins. Keep growth performance within ±5% of plan. Build structured growth plans across channels, markets, and audiences. Integrate paid media, creative, and analytics into one unified operating rhythm. Shift the culture from reactive to strategic using forward-looking models. Lead paid media strategy across Meta, Google, YouTube, and emerging channels. Implement disciplined testing and scaling frameworks. Build systems that connect real ad-level data to creative strategy. Lead monthly insights on creative performance. Partner with the Director of Performance Creative to align the pipeline. Build the analytics function with reporting, ownership, and clear cadence. Standardize definitions for CAC, margins, and forecasting. Make testing, incrementality, and modeling part of weekly operations. Partner with Finance to connect insights to real revenue and costs. Bring calm clarity and senior judgment to a high-speed environment. Build systems and processes that make growth predictable. Mentor directors to think like operators. Become the single source of truth for growth performance and direction.