7–10+ years leading growth at a high-velocity DTC brand Proven ownership of $20M+ annual acquisition budgets Deep expertise across Meta, Google, YouTube, and emerging channels Strong analytics fluency: forecasting, incrementality, MMM, attribution Track record hitting customer + margin targets at scale Experience building cross-functional growth operating systems Ability to translate performance insights into clear creative direction Strong financial acumen and partnership with Finance on pacing & CM Leadership experience managing multi-disciplinary growth teams Brings calm, clarity, and senior judgment in high-speed environments