Develop, memorialize, and operationalize GTM strategy for efficient new market penetration in the Midwest United States Effectively hire, manage, develop, and retain regional directors within assigned territory, providing oversight, guidance and field training Create, build, and manage relationships with senior leaders of key referral sources across priority and new markets Work cross functionally with internal partners including marketing, training and development, product, growth strategy, client success, and legal to deliver on GTM goals Lead meetings with patients, parents, and providers to uncover needs, address barriers to treatment, and cement community partnerships Design strategies to better support and engage referral partners across different channels Deepen Charlie Health’s penetration across existing partnerships Attend and lead various educational meetings, marketing presentations, and networking events both in person and via conference call Synthesize and share market feedback from partners, patients, and stakeholders to inform go-forward marketing and product strategies Devise and lead new initiatives to enhance rep productivity and consistent goal achievement across the department Strengthen and support our Field Sales Training program to onboard new reps effectively in their regions as needed